5 Ways Social Media Videos Can Help Generate More Business
You may have heard that Instagram is “no longer (just) a photo sharing app”.
This was tweeted in a video from Instagram manager Adam Mosseri in which he explained where the social networking platform is heading: to another video platform.
Yeah. Instagram is now trying to compete with TikTok and YouTube (along with Facebook) to encourage content creators to share video content that is entertaining, educational and inspiring.
Specifically, they’re looking at Instagram, IG Live, and IGTV reels (videos that go beyond the 30-second reels or the normal one-minute video time limit).
Social media work videos
No matter what industry you are in, videos can market your business in innovative and effective ways. Video content is one of the most popular mediums for businesses today, and for good reason. It can be more engaging, more memorable, and more popular among consumers than any other type of content.
There is also data to save it!
For example, did you know that 76% of businesses say video has helped them increase sales? Or that 80% of marketers claim that hosting a YouTube video on their website increased the time visitors spent on their website? (statistics via Wyzowl)
You can take a look at some of the best posts from your own social networks; quite possibly, your top performing content on your Facebook or Instagram brand page has been native videos (videos shared through the social network, as opposed to using a link).
In fact, Ram’s Gate Winery has been so well received with their Instagram reels that they are using the abridged videos to reach new audiences on Instagram.
The creation of Instagram Reels has become one of the most popular ways for brands to grow on the platform, and those who don’t use video may soon see their reach shrink as the app focuses more on this medium.
Creating video content doesn’t have to be done professionally. In fact, much of the video content for social media is created with a simple iPhone for brands. You can outsource this work to a freelance writer or agency if you are nervous about creating these types of videos.
Here are five ways to use video to sell your products or services:
● Educate people by showing your product in action. Believe it or not, people love product tutorials. Share a recipe video for a wine pairing or how to use your product in a unique way, like @Bubbiespickles made with his Instagram reels. It works because it’s not a sales pitch – you’re just showing people how to use your product.
●Educate people by talking about your promotion or your latest release. Spend 30 seconds talking to the camera and showing off your latest version or talking about an upcoming promotion or event. Take people behind the scenes like Ram’s Gate Winery does with its Instagram reels.
“I have found that Instagram Reels is a great way to reach new audiences and build brand awareness,” says Sophia Paganini, digital media and communications manager at Ram’s Gate Winery in Sonoma.
● Go live on social media. Instagram and Facebook Lives are still popular. You can post an ad a few days earlier and ask your customers to ask questions about your product or service.
And on Instagram, living with multiple people in your niche is a great way to grow your page.
● Entertain people to want to share your videos. Jordan Winery in Alexander Valley is great for inspiration on how to incorporate videos to entertain and educate consumers.
Just watch their parody video “Tasting Good as Hell” by Lizzo about the taste of their wine “Good as Hell”.
If you plan to create entertaining videos, remember that they should be part of a larger strategy to showcase your brand’s mission and products or services. The purpose of these videos is to attract your audience and provide them with a memorable experience.
● Create customer testimonials about your events or products using animated text images. Canva is a very simple tool that almost anyone can use to create professional looking motion graphics from the templates they have. Canva Pro is definitely worth the investment for small brands.
So don’t forget to continue. If you want to test things out, use Instagram Reels to test some of your videos to see what interests your audience.
Consistency is better than perfection, so have fun, try different things, and start using video sharing platforms to revolutionize your brand marketing.