Comscore signs exclusive agreement with Imaginuity for local TV measurement
RESTON, Virginia, October 4, 2021 / PRNewswire / – Comscore (NASDAQ: SCOR), a trusted all-platform media planning, transaction and review partner, today announced the signing of a new agreement with the Imaginuity integrated marketing for local television measurement. Under the terms of the agreement, Imaginuity will exclusively use Comscore’s local television market information in US markets to provide the best return on investment for its partner customers.
A DallasA fully integrated traditional and digital marketing agency, Imaginuity reinvents marketing for the connected age. Bringing together imaginative thinking and innovative technology to help their clients’ marketing programs accomplish more, the agency was recognized as one of the fastest growing private companies in the United States by Inc. magazine during the last two years.
“The addition of Comscore Audience Intelligence will strengthen our strategic approach, as the wealth of data, scale and granularity provided by Comscore allows us to more strategically plan our broadcast purchases to support conversion into line ”said Kristin nuckols, Chief Media Officer, Imaginuity. “We take a unique and modern approach to broadcasting. By taking all the benefits of a proven chain and modernizing it, adding a piece of data that turns a historically unmeasurable chain into a highly focused and measurable chain. When we marry Comscore’s audience data with first-party data from our customers, we can make sure our TV shows reach the people who are actually converting online. “
“We are excited to partner with Imaginuity and help them grow their revenue opportunities through superior measurement that translates into better business results,” said Carol Hinnant, Director of Revenue, Comscore. “We are convinced that our passive and stable approach to TV audience measurement gives advertisers accurate audience information. “
Comscore is a leader in instrumenting change in television measurement by enabling adoption of advanced audiences and shifting to impressions. Comscore’s data enables the industry to look beyond age and gender and assess against consumer behaviors, interests and lifestyles. As a trusted source of audience information across all platforms, Comscore recently announced plans to accelerate accreditation for its national and local television measurement. Comscore’s strength of information drives expansion of market share for Comscore’s agency business.
Comscore (NASDAQ: SCOR) is a trusted partner for media planning, trading and evaluation across all platforms. With a data footprint that combines the audience intelligence of digital, linear, over-the-top and cinematic television with advanced audience insights, Comscore enables media buyers and sellers to quantify their multi-media behavior. -screens and make business decisions with confidence. A recognized leader in digital and TV audience measurement and large-scale advertising, Comscore is the industry’s emerging third-party source for reliable and comprehensive cross-platform measurement. To learn more about Comscore, visit www.comscore.com.
About the imagination
®Imaginuity is the integrated agency that is reinventing marketing for the connected age. AdScience agency owner® The Customer Data Platform collects, manages, analyzes and activates data to drive more effective conversions throughout the customer journey. Based at Dallas, Imaginuity provides integrated marketing services including brand experience, advertising, traditional and digital media buying, paid and organic search, social media, web development, UX, AI, data analytics and database marketing services. More information is available at www.imaginuity.com.