JTV®, the CMA Foundation and the Opry Trust Fund announce the Back the Beat philanthropic campaign
KNOXVILLE, Tennessee., October 7, 2021 / PRNewswire / – JTV®, the national jewelry retailer and broadcast network, is delighted to announce its joint initiative with the CMA Foundation (CMAF) and the Opry Trust Fund, Inc. (Opry Trust). This six-week fundraising effort aims to raise funds for the CMAF and the Opry Trust. Proceeds from CMAF will support music education programs in schools and organizations, and proceeds from Opry Trust will help families in the country music community who have been affected by COVID-19 through assistance for children. utilities, living expenses and medical bills.
“We are incredibly proud to partner with two great organizations – the CMAF and the Opry Trust – to benefit from important programs and give back to the community as a whole,” said Tim matthews, CEO of JTV. “These organizations, like JTV, have a strong culture and values. We are honored to support the important work they do to provide families in need with life-changing financial assistance and support the next generation of musicians through grants that promote educational empowerment, all of this aligns with our core values at JTV. “
The Back the Beat campaign will run from October 1 to November 15 and centered around a commemorative keyring sold exclusively by JTV. Additionally, JTV will be auctioning autographed memorabilia from some of country music’s biggest stars, including Luc Combs, Dame A, Small Big Town, Thomas rhett and Rhett akins, and much more.
JTV customers can support the Back the Beat campaign and join the cause in the following ways:
- Buy a Back the Beat commemorative keychain 50% of the sale price of which will be donated to Back the Beat
- Donate to Back the Beat and receive a discount on their JTV order
- Buy the charity auction filled with signed memorabilia from dozens of country music stars and VIP access opportunities where all proceeds from the auction go to Back the Beat
“For 96 years, the Grand Ole Opry has not only been the show that made country music famous, but also a tight-knit community where artists come together to support each other,” said Scott Bailey, president of the Opry Entertainment group. As we prepare for the historic 5,000th Saturday Night broadcast of Opry in October, the Opry Trust Fund is proud to partner with JTV and CMAF for this incredible joint initiative that gives back to the country music community. by supporting artists and their families. “
“At the CMA Foundation, we are committed to ensuring that the music education programs we help create produce lasting results. Music education has a positive impact on children’s development; it has been linked to improving academic performance and social skills, providing a creative outlet, ”said Tiffany kerns, Director General of CMAF. “We are thrilled to partner with JTV to provide the next generation of musicians with the resources to create collaborative, creative and forward-thinking leaders.”
To donate, call the JTV call center (800) 619-3000, go online at jtv.com/backthebeat, or purchase JTV Auctions directly at https://www.jtvauctions.com/. To learn more about the Back the Beat campaign and / or JTV products, visit jtv.com and follow @jtv on Instagram, @jewelrytelevision on Facebook and @jewelry on Twitter. Please note that due to state charitable fundraising laws, all funds received from non-Tennessee residents in support of the Back the Beat campaign will be donated to the CMA Foundation. To learn more about the CMA Foundation, visit cmafoundation.org and follow @cmafoundation on Instagram, @CMAgivesback on Facebook and @cmafoundation on Twitter. To learn more about the Opry Trust Fund, visit opry.com/opry-trust-fund and follow @opry on Instagram, @grandoleopry on Facebook and @opry on Twitter.
JTV (Jewelry Television®) is the leading retailer of jewelry and precious stones in United States. With a proven 27-year history, JTV is backed by an omni-digital strategy designed to enhance the customer experience through holistic and digital touchpoints, including 24/7 live TV programming. out of seven for 85 million U.S. households, an industry-leading mobile-optimized e-commerce platform, and a strong, engaging social media presence. As part of its commitment to customer satisfaction and the development and distribution of educational content, the company employs numerous graduate gemologists and accredited jewelry professionals. JTV.com is one of the largest jewelry e-commerce sites in the country according to the list of the 500 Best Internet Retailers for 2019. For more information, visit JTV.com and JTV’s social media channels: Facebook, Instagram, Youtube, Twitter, Pinterest and LinkedIn.
About the CMA Foundation
Established in 2011 as a philanthropic arm of the Country Music Association (CMA), the CMA Foundation is committed to improving and sustaining high quality music education programs through United States, ensuring that every child has the opportunity to participate in the music. Through strategic partnerships, professional development and grant distribution, the CMA Foundation, a 501 (c) (3) nonprofit, invests various resources in the national public school system, after-school programs, camps summer schools and community outreach organizations.
About Opry Trust
Established on the Opry’s 40e anniversary in 1965, the Opry Trust helps players in the country music industry with financial assistance when they need it most. The Opry Trust provides gifts in case of need, emergency or disaster, to artists, musicians or others who are, or were at any time, directly associated and actively employed in the field of country music and to organizations or entities that are assisting or actively caring for these people.
SOURCE Jewelry Television