Media Consumers May Reach the Limit of Streaming Services – WHIO TV 7 and WHIO Radio
A British research firm may have discovered a magic number for American media consumers – and it’s seven.
These are seven streaming services, paid or free, that consumers are ready to subscribe to before the hassle of tracking logins and passwords becomes too much, said Maria Rua Aguete, director of principal research from London based media consultancy OMDIA.
Over the past few years, OMDIA has monitored the average number of streaming services that online households subscribe to, and it has steadily increased from around 5 to 7.23 in the United States last November. But the latest survey, completed in April, showed that number had fallen to 7.06.
“It’s not that people want to watch less,” said Rua Aguete. “But people don’t like to keep that many streaming services and connections.”
If this is true, if seven is indeed the number that many consumers will draw the line to, it has huge business implications. This increases the importance of aggregators, or services where people can transparently collect their services, and makes it more difficult for new companies to enter the sector. It can also be the impetus for big business deals, like the merger announced last month between Discovery and WarnerMedia.
It is also a boost for established businesses. Netflix is the most popular paid streaming service, with 57% of online households in the United States subscribing to it. Amazon Prime, Hulu, Disney + and HBO Max are the other leaders, OMDIA said. YouTube leads the way in free services.
Meanwhile, on television that aired last week, NBC’s “America’s Got Talent” was the most popular program.
ABC was the most-watched network in prime time, averaging 3.1 million viewers. CBS had 2.9 million viewers, NBC 2.7 million, Fox 2 million, Univision 1.3 million, Ion Television 980,000 and Telemundo 910,000.
TNT leads the cable networks with an average of 2.13 million viewers. Fox News Channel had 2.12 million, ESPN 2.1 million, MSNBC 1.33 million, and HGTV 1.18 million.
ABC’s “World News Tonight” topped the race for evening news ratings, averaging 7.6 million viewers last week. The “NBC Nightly News” had 6.1 million and the “CBS Evening News” had 4.8 million.
For the week of June 7 to 13, the most popular prime-time programs, their networks and their audiences:
1. “America’s Got Talent,” NBC, 7.22 million.
2. “60 minutes”, CBS, 6.51 million.
3. “Celebrity Family Feud,” ABC, 4.84 million.
4. NBA playoffs: Phoenix in Denver (Sunday), TNT, 4.22 million.
5. NBA playoffs: Utah at LA Clippers (Saturday), ABC, 4.11 million.
6. “New Amsterdam”, NBC, 4.1 million.
7. NBA playoffs: LA Clippers in Utah (Thursday), ESPN, 4.07 million.
8. “NCIS”, CBS, 4 million.
9. “The Good Doctor,” ABC, 3.99 million.
10. NBA playoffs: Phoenix in Denver (Friday), ESPN, 3.96 million.
11. “United States of Al,” CBS, 3.92 million.
12. “America’s Funniest Home Videos,” ABC, 3.87 million.
13. “Young Sheldon,” CBS, 3.84 million.
14. NBA playoffs: Brooklyn at Milwaukee (Thursday), ESPN, 3.79 million.
15. “The Bachelorette”, ABC, 3.77 million.
16. NBA playoffs: Denver at Phoenix (Monday), TNT, 3.69 million.
17. “The Chase”, ABC, 3.66 million.
18. NBA playoffs: Atlanta at Philadelphia, (Tuesday), TNT, 3.628 million.
19. NBA playoffs: LA Clippers in Utah (Tuesday), TNT, 3.626 million.
20. “The Neighborhood,” CBS, 3.621 million.
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