MikeWorldWide Wins Five Golden Trumpet Awards and Best Creativity Award for Pandemic Communications Programs
CHICAGO, June 18, 2021 / PRNewswire / – MikeWorldWide (MWW), a leading independent public relations agency, has been recognized with clients OMRON Healthcare and digital hoopla by the Publicity Club of Chicago and the industry judges of the Golden Trumpet Awards for their outstanding, innovative and creative communications during the COVID-19 pandemic. The virtual event on June 17e celebrated distinguished accomplishments in the planning, creativity and execution of public relations and communications initiatives throughout the Midwest. Long-time MWW clients are both driven out of the branch Chicago Office.
OMRON Healthcare and MWW won the Golden Trumpet for COVID-19 response with honors for focus on health education. OMRON’s program raised awareness of hypertension as an underlying health issue during the pandemic and encouraged regular blood pressure monitoring and active management of the condition. MWW and OMRON used national media relations and influencer marketing and worked to reach underfunded communities affected by health disparities.
The digital hoopla program to deal with the sudden change in distance learning when schools were closed across the country received Golden Trumpets in content marketing and COVID-19 response. The category creation service partners with public libraries to provide online and mobile access to more than 800,000 movies, TV shows, music, e-books, audiobooks and comics. hoopla digital is home to the largest and most diverse collection of STEAM content for public libraries. The campaign designed by MWW used an advanced national media strategy and mobilized educators and home students to provide advice, guidance and lesson plans to students and families attending home classes.
hoopla digital and MWW were also recognized by the judges during the specialty awards. The program was nominated for the Platinum Award for Best Public Relations Campaign of the Year and winner of the Elynore D. Meserow Creativity Award, awarded for outstanding creativity in public relations.
“The pandemic has presented a series of challenges for people, schools and businesses and these programs have made a difference. We are honored to work with clients like OMRON and hoopla digital who have dedicated their expertise and resources to help at a time when this support was so needed. These programs are exemplary models of our Caring Counts philosophy, ”said MikeWorldWide Founder and CEO. Michael W. Kempner.
The COVID-19 Response Honors are a category newly created this year to recognize outstanding communications during the pandemic.
Thirty-four-year-old MWW is one of the world’s leading independent full-service public relations agencies, with talent hubs in the US and UK. It gives priority to CorpSumerMT ideas, a cultural motto and a deserving impact to create integrated programs that turn brands’ reasons to believe into reasons to care for the public. Because more than ever, compassion matters.
MWW combines corporate reputation, consumer marketing, crisis and issue management, and public affairs expertise with teams dedicated to strategy, analytics, DE&I, digital, creation and content.
To learn more about MikeWorldWide, visit http://www.mww.com or follow us on social media @MWW_PR.
SOURCE MWW Group