MNI Targeted Media Extends Advertising Coverage Format To Support
STAMFORD, Connecticut, June 16, 2021 (GLOBE NEWSWIRE) – Targeted media MNI (MNI), a division of Meredith Corporation and its targeted media strategy, planning and buying firm, today announced that its Cover Wrap magazine ad format is now available to business-to-business (B2B) marketers as that extension of his Cover Wrap targeted advertising offers. The Cover Wrap advertising format for print can be extended as a digital offering and as an alternative way for brands to connect with target audiences in a cookie-free, work-from-home environment.
“B2B advertising has undergone a major upheaval as the traditional means of reaching decision makers have ceased to apply over the past year, and in the months to come this is not expected to change drastically,” said Mark Glatzhofer , vice-president, general manager of MNI. “The digitally extended Cover Wrap format not only reopens a path to reach them, but it also offers an innovative way to encourage recipients to opt for more special offers and content.”
With more and more people working in a part-time or full-time work from home environment, it is difficult for B2B marketers to reach key decision makers. Recognizing this need, MNI’s Cover Wrap magazine format and digital extension, which merges the best of both worlds – high frequency and engagement with recall – now enable B2B marketers to deliver campaigns that target decision makers in their new working environment.
MNI’s Cover Wrap advertising format involves the placement of targeted, multi-page ads on the cover of print publications to improve brand recall and engage with target audiences in measurable ways. The digital option is based on –
- Direct access: Marketers can take advantage of customer relationship management (CRM) lists made up of email addresses to digitally extend the brand’s message.
- Customization: A personalized email with a personalized link will allow each recipient on a marketer’s CRM list to access the free digital copy of the magazine (s) for the duration of a campaign.
- Customization: Advertisers can customize an experience landing page for increased engagement with the brand experience.
- Reading on demand: Recipients can either start reading the issue immediately or generate a link to access it later, and the magazine with the campaign can be viewed on a mobile device or desktop.
- Tell stories : Extending a magazine campaign to digital via email gives advertisers the ability to extend digital coverage and creative to a multi-page digital brand experience to create immersive experiences with multiple touchpoints for an added value.
To learn more about MNI’s Cover Wrap program and targeted advertising solutions, please visit: https://www.mni.com/offline-print-advertising/cover-wraps/.
About INM Targeted Media
MNI Targeted Media (MNI) is a division of Meredith Corporation (NYSE: MDP; www.meredith.com), the leading media and marketing company serving 175 million unduplicated American women and 80% of millennial women in the States -United. MNI provides targeted digital and print advertising programs and offers its clients a single point of contact for cross-platform, personalized, demo and geo-targeted advertising. From research and strategy to implementation and analysis, MNI provides the digital and magazine products and services needed to effectively and efficiently reach audiences, across the country or across the street.
About Meredith Corporation
Meredith Corporation (NYSE: MDP), a leading media company for nearly 120 years, produces service journalism that engages audiences with essential, inspiring and trusted content. Meredith reaches consumers wherever they are across multiple platforms, including digital television, video, magazine and broadcast. Meredith’s National Media Group reaches nearly 95% of all American women and over 190 million unduplicated American consumers each month through iconic brands such as PEOPLE, Better Homes & Gardens, Allrecipes, Southern Living and REAL SIMPLE. Meredith’s premium digital network reaches over 150 million consumers every month. The company is the # 1 magazine operator in the United States, with 36 million subscribers, and the # 2 global licensor with strong brand licensing activities that include a Better Homes & Gardens partnership with Walmart . The Meredith Local Media Group portfolio includes 17 television stations, reaching 11 percent of US households and 30 million viewers. Meredith’s portfolio is focused on large, fast-growing markets, with seven stations in the country’s top 25 markets, including Atlanta, Phoenix, St. Louis and Portland, and 13 stations in the Top 50.
Blast PR on behalf of MNI