Shop Frida’s New Postpartum Breastfeeding Care Products
There are two types of new moms: those who naturally begin to breastfeed and use the term “happy” to describe their baby’s breast, and those who stifle screams when trying to massage clogged ducts in the shower with their brush. electric teeth.
For those on the latter camp, Frida wants you to know that while lactation can be a wonderful experience, it can also be painful.
“No one tells you that breastfeeding can be as painful as your vaginal recovery. It’s all part of the physical postpartum experience, but it never gets airtime because the end supposedly justifies the means.
New ad exposes the never-before-seen but ubiquitous inner monologue of most postpartum women – and their exposed breasts – struggling with during this time of transformation, and it portrays, unfiltered, all that new moms have had to endure. From leaky breasts, cabbage-stuffed nursing bras and talkative breast pumps to the unfortunate new uses of vibrators, the message to moms is clear: it’s time to take care of your breasts, not just your baby. .
“The expectation that women will prioritize milk production over their own physical comfort is contrary to the expectation that women continue for six months or more,” Chelsea Hisrchhorn, CEO of the mother of three children of Frida, said in a press release. “The reality is that women are blinded by the physicality of breastfeeding – raw nipples, uterine contractions, painful obstructions – no one tells you that it can be as painful as your vaginal recovery. It’s all part of the postpartum physical experience, but never gets any airtime because the end supposedly justifies the means. The two do not have to be mutually exclusive. “
In addition to Frida’s long-standing baby product line and its Launch in 2019 of general care products “new mom”, the brand’s new collection aims to help women navigate another overlooked aspect of birth recovery. This full range of breast care provides support at any stage of breastfeeding she is in – whether breastfeeding, pumping, weaning, or choosing to never start at all.
The new line offers the standard baby shower fare, like nursing pillows, but also provides legitimate versions of the DIY solutions that many new moms whip up at home, from microwave-free breast warmers to a lactation massager that doesn’t have to work. overtime.