Version2 appoints Roy Massey vice president, responsible for media activation
LAS VEGAS, October 7, 2021 / PRNewswire / – Version 2, an industry leader in advertising and programmatic technologies, appoints Roy Massey as vice president, responsible for media activation for the company.
Massey brings over 10 years of leadership in traditional and programmatic media buying. Its expertise includes leading large-scale global agencies, serving national and international brands, as well as independent start-ups. He specializes in delivering improved strategies, performance optimization and measurable and impactful results.
“We are delighted to welcome Roy to the Version2 team,” said David Burns, CEO, Version2. “His experience and expertise are the perfect complement as we expand our commitment to provide a technology, strategy and solutions driven approach, in order to create meaningful value and results for our partners. We remain committed to providing unparalleled service and technology.
As Vice President, Head of Media Activation at Version2, Massey leads clients and internal teams in leveraging Version2’s trading platform, ORION, to exceed client goals and maximize customer value. commitment and profitability. Prior to joining Version2, Massey was Group Director, Programmatic for Dentsu, overseeing Programmatic Activation teams for clients such as Intel, Jack in the Box, Oracle, Air New Zealand, Microsoft Apps, and more. He was also Director of Programming for AudienceX, Director of Digital Media at PMI 5 Media Inc. and Director of Operations and Demand at RGM Group.
“Version2 has quickly become a leader in cutting-edge technological advancements that are revolutionizing the digital marketing space,” says Massey. “I look forward to continuing to advance their position as a positive disruptor and industry leader, aligning our talents and technology to find solutions and support our valued customers. “
About version 2
Version2 is an advertising technology company specializing in programmatic media strategy and algorithm-based performance solutions. The company is founded by global media and advertising technology entrepreneurs David Burns and Shane taylor with the mission of empowering and enabling organizations, through direct access to the best technologies, to optimize campaign strategy and results. ORION, Version2’s purchasing platform gives agencies and advertisers direct access to the best programmatic technologies to improve strategy, increase performance and drive superior results, in partnership with the most dominant players in advertising technology , including Google, Amazon, and Zeta Global. To learn more about version 2, please visit www.theversion2.com and follow Linkedin, Twitter, and Instagram.